A good CBD packaging, is able to attract the attention of consumers and do it unconsciously, stimulating sensory approach that drives us, for example, to lay eyes repeatedly on colored packaging, with unusual shapes, etc. or to abandon ourselves to the instinct to touch the products, feel their weight, consistency, texture.
The Concrete Implication
Companies invest every year in numerous Research and Development projects that have product packaging as their protagonist. It is no coincidence, therefore, that net revenues in the packaging sector exceeded 12.7 billion dollars in the last quarter of the year, among the highest figures ever. Among the sectors for which the expense for packaging would be greater, in particular, there would be CBD tincture boxes.
Because CBD Invests In Packaging
It is not surprising that for CBD companies, product packaging has a strategic value. In a sector like this, packaging fulfills numerous functions, primarily information. Legal constraints, consumers increasingly aware and attentive to CBD choices and nutritional marketing increasingly in step with the needs of a healthy diet have in fact made CBD packaging more and more similar to info-products where you can find anything you want to know about the CBD you are eating, from the caloric intake to the production chain. More generally, however, the CBD industry is a sector with a high rate of substitute products: between one yoghurt and another, often, the difference is not in flavor or organoleptic characteristics but a simple question of brand and recognizable elements connected to it.
The Perfect CBD Packaging
Industry experts thus seem to agree on the characteristics that CBD packaging, more than that of any other product, should satisfy. Specifically, they are:
Simplicity which, in the case of CBD, also means ease of use: a minimalist and ergonomic design always rewards. Consumers, in fact, expect the packaging of their favorite CBD s to take up little space, to be easy to remove and to protect the CBD;
Sustainability: precisely with regard to the protective function of CBD packaging, there are those who argue that they can play a fundamental role in preventing waste: in short, good packaging is the one designed to maintain the organoleptic properties of CBD for longer and keep it at better;
customization: if you wonder why operations such as ” Share a Coke ” work which, some time ago, allowed you to customize your own CBD tincture or why everyone would like to be able to print their own phrase, their own symbol on the chocolate candy as M & M’s does, it should be borne in mind that it is easy to be seduced by the idea of tailored and made to measure.
How Important Are Colors In Cbd Packaging
A fundamental role, however, in CBD packaging would seem to have colors. After all, there is a whole psychology of colors widely used in marketing that explains how to choose the right ones to entice consumers to buy or, more generally, to improve the brand experience. It is not necessary to remember, in fact, how the visual perception of the product, CBD in this case, can anticipate the experience itself and, therefore, guide consumption choices. Not to mention that the colors and shapes chosen for the packaging are spontaneous vectors of associations and fundamental emotions in the consumer journey.
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The most used colors for CBD packaging
CBD packaging would thus seem to be the warm ones, because according to some studies they are able to stimulate the appetite. The red, in particular, is one of the colors that are most linked to the idea of dynamism and energy, as well as being able to increase hunger. Yellow and orange increase the visibility of the product on the shelf and recall the idea of health and vitality, as well as evoke an imaginary of genuine product production.
